Silverado Centennial
This was a fun one. Chevy Trucks turned 100 and we knew we had to celebrate this milestone in a big way. We created a package of work worthy of an icon’s centennial birthday. From print ads to broadcast, we reminded everyone that Chevy Trucks were as iconic and dependable as ever, even after 100 years.
When it came to broadcast, we had to find a compelling way to showcase and celebrate the last 100 years of Chevy trucks in under 60 seconds. So we dove into the archives and collected the last 100 years of Chevy truck commercials. Then, using snippets of each one, we crafted an entirely new commercial that mimics the same themes of strength and dependability we’ve been saying for 100 years.