Sopranos Super Bowl

There have been many Chevy Trucks over the past 100 years, but there had never been an “electric” Chevy Truck until the introduction of the Chevy Silverado EV. We wanted to create a huge cultural moment at the Super Bowl to introduce the first electric Silverado.

Tony Soprano drove a Chevy Suburban in the iconic opening sequence of The Sopranos. So we decided to film a “shot by shot “recreation” of that famous opening scene, but now with Tony’s daughter Meadow at the wheel of the Silverado EV. It's a whole new truck for a whole new generation.

(As a guy from New Jersey, it was amazing to be able to create this love letter to my home state on advertisings biggest stage.)