Chevy Silverado Launch
Love this one. With the launch of the latest Chevy Silverado, the clients wanted to invite people other than traditional truck buyers into the fray. So we created a spot using a silly sugary song that Donnie and Marie used to open their variety show every week. But we gave it a gritty twist – having all kinds of people (old truck buyers and new buyers alike) simply “speak” the lyrics. We worked with Rupert Sanders on this one –one of my all-time fave directors. He nailed it.